Baby Einstein won’t make my kid smart?

Did parents really and truly believe Baby Einstein videos would make their kids smarter!? Come on. According to this NY Times article, parents can now receive a refund, no questions asked, no receipts necessary, if you don’t feel the dvd increased your kid’s IQ. I’m not worried about the kids’ IQs, I’m worried about those parents’!

The final sentence in this article really bugged me “To me, the most important thing is reminding parents that getting down on the floor to play with children is the most educational thing they can do.” Uh duh?! But hello, my kid wakes at 6am and goes to bed at 7:30pm (minus one 1.5 hour nap) – that leaves us with 12 hours every day – do they expect us to play on the floor for all those 12 hours. Get real!